Archive for January, 2009

Jen, Jason and Mark in the Morning

Mark Story | January 31, 2009 in In the news, Intersection of online and offline, social media | Comments (0)

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I love doing things I love.  Sounds simplistic, but I am coming to realize that the more things you do in life that bring you joy, the less time you have for stuff you hate.

So yesterday was gut-busting fun, sitting in for uber-media-magnate Chip Griffin on the Media Bullseye Roundtable. Details are here, but with Jenn Zingsheim and the bourbon-swilling, thought-provoking, risen-from-the-dead Jason Falls, the 41 minutes flew past.  It felt like the three of us were sitting at happy hour or doing a drive-time yuk-it-up radio show.

So thank you Chip, Jen and Jason.  Consider me your Joan Rivers Permanent Guest Host any time you want.

Mark


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Army, Navy and YouTube Creativity

Mark Story | January 29, 2009 in Online public relations | Comments (3)

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Sometimes, you just have to laugh.

A friend of mine sent me this clip, which is a takeoff on one of the oldest college football rivalries, Army vs. Navy.

No real social media aspect.  It’s just funny as hell.

Mark


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I Guess I *Am* a [Right Wing] Radio Show Host

Mark Story | January 28, 2009 in Online public relations | Comments (1)

Lou Capozzi, Chairman Emeritus of the Publicis Group, accused me a couple of months back of being like “..a right-wing radio show host.”  I didn’t think he was right — until now, that is. Or half right.

The right-wing part is not correct, but I have the honor and planned giggles from being one of the co-hosts of the Media Bullseye Radio Roundtable that will be posted on Friday, along the with always-informational Jen Zingsheim.

I’m not the headliner, however.  As they say at the Oscars, “planned guests include..” none other than the blogger, social media guru and death-defying, bourbon-swilling Jason Falls.

It should be a hoot — and I will give my excitement level a “w00t!”

Stay tuned for updates, but I can’t wait.

Mark


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More Communications Job Openings from Ned’s Job of the Week

Mark Story | January 27, 2009 in Georgetown, Offline public relations, Online public relations | Comments (2)

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I got a very positive reaction to this experiment last week, so I may make it a weekly tradition.  And I hope that Ned does not mind, but I will cull a few job openings in the Washington, DC area (and one “exotic” location) for my students from Ned Ned Lundquist’s “JOTW.

In case you did not see last week’s post, I noted that one of the best — if not THE BEST — resource for communications professionals is Ned Lundquist’s “JOTW” or “Job of the Week.” Here’s more from the Web site version of this excellent, free resource:

Ned Lundquist’s “Job of the Week” free e-mail networking newsletter and website for professional communicators has a cult following of more than 10,000 readers (the 5-digit milestone was reached October 6, 2006). The job leads are just one reason his faithful followers begin their Mondays (and sometimes Tuesdays through Fridays) with a cuppa and JOTW.

So here’s a few that I found that may be of interest to my peeps in the Washington, DC area — with a big thanks to Ned to keeping this up all those years:

  1. Public Information Specialist, Customs and Border Protection, Department Of Homeland Security, Rosslyn, VA
  2. Communications Liaison, National Association of Realtors, Washington, DC
  3. Senior Vice President, Jones Public Affairs, Washington, DC
  4. Senior Account Executive, Jones Public Affairs, Washington, DC
  5. Marketing Communications Specialist, Metropolitan Regional Information Systems, Inc. (MRIS, Inc.), Rockville, MD
  6. Director of Government Affairs, Military Families United, Washington, DC
  7. *Exotic* – CORPORATE COMMUNICATION, Strategic Management Solutions, Bangalore, India

My caveat – I know nothing about the jobs, the organizations, the salaries, etc., but encourage you to check them out. The job market is not dead, it’s just really tired.

Happy hunting G’Town grads. You guys are the best!

Mark


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Arthur Page, the Capitol Hill and the First 100 Days

Mark Story | January 26, 2009 in Online public relations | Comments (22)

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It’s a fascinating time to be in Washington, DC right now.  The first 100 days of any new administration (sort of a fake deadline, but one that the media loves) is always a time of intense focus.  And it is true that when a President’s popularity ranking is high, THAT is when it is time to expend political capital in the capitol (could not resist a short grammar lesson on what is a pet peeve of mine).

So President Obama is going to try to ramrod some rules and legislation through, most Democrats will support him and there will be wailing from the Republicans. Happens every time.  Lots of rhetoric that people dissect, but I ignore.

So since I am sure that President Obama is reading my .rss feed on his $3,300 mobile device (what a commercial for the company), I harken back to what I think are the fundamental keys of acting in such a way to gain public acceptance — and that is the Arthur Page Principles.

In 1927 (this is not a typo), Arthur Page, a former VP for “American Telephone and Telegraph”) set our the fundamental principles for what has become the modern-day public relations practice (and I consistently argue, the basis of both offline and online- the Page Principles).  Here’s my combination of Mr. Page’s advice along with my unsolicited input for the incoming administration as well as the new Congress.

  • Tell the truth. Let the public know what’s happening and provide an accurate picture of the company’s character, ideals and practices. [My note:  Nothing could be more true for me.  Most people feel that politicians don't tell them the truth.  If you are going to raise my taxes, tell me.  I am a big boy].
  • Prove it with action. Public perception of an organization is determined 90 percent by what it does and 10 percent by what it says. [My note: If you are worried about "the little guy" or the unemployed, isn't it a little incongruous to spend millions on an inauguration, even if it is paid for with private money?  What if one -- just one -- incoming President said that the best way to thank supporters would be to donate the money what would have been spent getting drunk and shouting (and I have been drunk and shouted at inaugural balls) and start some sort of job retraining center for the unemployed?]
  • Listen to the customer. To serve the company well, understand what the public wants and needs. Keep top decision makers and other employees informed about public reaction to company products, policies and practices. [My note: In this case, the "customer" is the American public and you are going to get 300 million different opinions.  This one is a little harder, but there has to be a better way to listen/govern than opinion polls].
  • Manage for tomorrow. Anticipate public reaction and eliminate practices that create difficulties. Generate goodwill. [My note: This actually fits pretty nicely with "political capital."  Generate good will amongst supporters and hurry up and spend it.  But I am also curious if things like "manage for tomorrow" include the looming social security problem that no one wants to talk about.]
  • Realize a company’s true character is expressed by its people. The strongest opinions — good or bad — about a company are shaped by the words and deeds of its employees. As a result, every employee — active or retired — is involved with public relations. It is the responsibility of corporate communications to support each employee’s capability and desire to be an honest, knowledgeable ambassador to customers, friends, shareowners and public officials. [My note: Not a lot to say about this except that how many times has an administration come to town and said "THIS IS GOING TO BE THE MOST ETHICAL ADMINISTRATION IN HISTORY!"  'Nuff said.
  • Remain calm, patient and good-humored. Lay the groundwork for public relations miracles with consistent and reasoned attention to information and contacts. This may be difficult with today's contentious 24-hour news cycles and endless number of watchdog organizations. But when a crisis arises, remember, cool heads communicate best. [My note: Remember Ronald Reagan, his good humor and charm that earned him the nickname of both "The Great Communicator" as well as the "Teflon President?" ]

Just my thoughts, but it still amazes me that a set of guidelines that were laid out more than 70 years ago would still be SO relevant today.

Mark


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