About Mark Story

I lead through smart, strategic thinking that results in excellent execution. My enthusiasm, work ethic, energy and desire to motivate and empower others results in a collaborative environment in which hard work turns into results – and has for more than 20 years. Mark StoryI offer a vision that defines objectives and outcomes, creates change and inspires people to follow through examples of creative and strategic thinking.

I have served as a graduate-level college professor at Georgetown University and the University of Maryland teaching public relations courses, and am the author of a book, “Starting Your Career as a Social Media Manager,” published by Allworth Publishing in September 2012.

I currently provide senior-level public affairs and communications counsel to National Cancer Institute as well as serve as the Institute-wide social media lead.

Previously, I was the Director of International Corporate Affairs at Alibaba Group in Hong Kong, the world’s most valuable e-commerce firm, where I directed communications outreach, social media, crisis communications and served on the IPO communications team.

Prior to that, I was the first-ever Director of New Media at the United States Securities and Exchange Commission in Washington, DC. I created and executed the Commission’s social media strategies and tactics, including creating and managing platforms like Twitter, YouTube, Facebook as well as audience-specific micro Web sites. I was also involved heavily in the Commission’s public affairs and investor outreach activities.

Prior to the SEC, I had more than 12 years of public relations and public affairs affairs agency experience as a Senior Vice President at Fleishman-Hillard, a Vice President at APCO Worldwide, and a Director at a boutique online public relations firm in Washington, DC.

I am an avid blogger, guest columnist and podcaster, all on the intersection on the topic of technology and communications.

When I am not dozing off from lack of sleep, I can be contacted on:

The opinions expressed in this blog and mine and mine alone. Go ahead and read my disclaimer.

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