Comments on: How to Sell Social Media to a Dumb-Ass Boss

By: Lindsey Brothers

Lindsey Brothers — Wed, 31 Dec 2008 08:28:03 +0000

Mark – Thank you for writing this. I’m saving this to review for when I need to have the talk with the boss…

By: Mark Story

Mark Story — Mon, 24 Nov 2008 20:42:46 +0000

Thanks, David.

I owe it all to Katie Payne. Have never met her in person, but she has taught me more about measurement than anyone.

Thanks for reading!

Mark

By: David Alston

David Alston — Mon, 24 Nov 2008 19:31:53 +0000

Loved it all Mark, especially #2 where you broke it down into the CPC model. I’m a big fan of looking at it from #3 but so many people need to see things in context of existing models first before they will listen to a new approach. So thanks for pulling that together. I plan to reference it in the future for sure.

David

By: marc meyer

marc meyer — Mon, 24 Nov 2008 15:51:57 +0000

I agree with all of it, the key being you are ready for the rebuttal that is coming. If you are prepared, then why wouldn’t someone want to embark on this journey? My last point is to mentor and not evangelize once you have buy in.

By: Mark Story

Mark Story — Sun, 23 Nov 2008 15:41:43 +0000

And I forgot to add – anyone who identifies the boss in the picture gets ten invisible extra credit points.

Mark