PR Week “New Media” Survey, Diet Coke and Mentos

This past weekend, I wrote a review in Media Bullseye about PR Week’s Media Survey. It was interesting to read and fun to write.

The text of the article is here, but my main point is that where “old media” is bumping up against “new media” is in a few primary areas:

Immediacy - hello, 24/7 news cycle;
Speed - sometimes causes errors;
Skillz - PR professionals and j-school graduates will have to develop new skills(z) like video and podcasting; and
Can’t we all just get along? Don’t start singing kum-ba-ya just yet. The print journalists and bloggers I have met mix like Diet Coke and Mentos.

Fun to read, fun to write.

Mark

PS - Since it is always good for a laugh and I managed to work it in to the posting, here’s the Diet Coke and Mentos clip: