I have never been a Robert Scoble fan, and this one sealed the deal. I’m pissed. Big time.
In recent comments that he made on Blog Talk Radio that I discovered on “For Immediate Release,” Mr. Scoble went on to make a series of increasingly stupid comments, among them:
- “PR is dead. The way that PR is practiced is just..lame.”
- “Most of PR has ‘sucked.’ If you think it’s not, just be a blogger for a little while. And watched the thousands of stupid-ass pitches flow through your screen.”
- “Anybody who pitches you on email is stupid. The chance that I am going to listen to anyone who pitches me email on frikkin’ email is one percent.”
- [Someone] showed me a block of wood…that was better than the stupid-ass pitches I get in email.”
- People who stand up for the PR industry, they just don’t get it.”
Public relations is:
OK. You get my point. Listen to the audio and you will hear someone who, to me, sounds a) wildly inarticulate, b) whines like a Hollywood celebrity who didn’t get the right kind of mayo on his chicken salad, and c) has no problem using profanity to, in a blanket fashion, insult the livelihood of thousands and thousands of public relations practitioners. Are there people who “don’t get it?” Sure. Do people make pitches that are of base and inappropriate? Absolutely. Are there public relations practitioners who pitch via email? Sure – IF IT IS THE ONLY MEDIUM AVAILABLE TO THEM.
Mr. Scoble needs to realize that he is complaining about the very celebrity that he himself created. You cannot have it both ways.
If you become an A-Lister and make a good living (while many of very good public relations people in this country are being laid off, by the way) it is beyond self-absorption to complain about “stupid-ass pitches” that you receive because of the very notoriety that you sought, built and benefit from. You even mentioned that you get pitches from people who are panicked that their companies are going to go out of business – and call them “lame.” There’s some compassion.
And as for your preferred method of “… having someone come over and have dinner with me and tell me that something is cool,” please feel free to do a post letting people know your address and I am sure that you will have no scarcity of folks coming over for dinner. Or hire a social secretary who can make the appointments for you.
Mr. Scoble, stop whining. Maybe you could switch places with a few of those public relations people who “suck” and realize just how hard their jobs are – and how desperately they are clinging to them.