Comments on: Stop Bitching About Pitching: Offline and Online http://www.intersectionofonlineandoffline.com/stop-bitching-about-pitching-offline-and-online/ thoughts on communications and social media Wed, 10 Mar 2010 18:43:28 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Jason Falls http://www.intersectionofonlineandoffline.com/stop-bitching-about-pitching-offline-and-online/comment-page-1/#comment-36 Jason Falls Mon, 21 Jul 2008 00:57:58 +0000 http://www.intersectionofonlineandoffline.com/?p=42#comment-36 I've been stewing on more of this topic a bit this weekend and, as you know I agree with your points, we seem to be saying the same things only with too many words. What you and I both are preaching about pitching is simple. Pay attention. Take care in your work. Respect those you are pitching. If we all did that, the issue would cease to be one. Great pointers, as usual. Will pass them on! I’ve been stewing on more of this topic a bit this weekend and, as you know I agree with your points, we seem to be saying the same things only with too many words. What you and I both are preaching about pitching is simple. Pay attention. Take care in your work. Respect those you are pitching. If we all did that, the issue would cease to be one.

Great pointers, as usual. Will pass them on!

]]> By: Mark Story http://www.intersectionofonlineandoffline.com/stop-bitching-about-pitching-offline-and-online/comment-page-1/#comment-35 Mark Story Sun, 20 Jul 2008 14:52:48 +0000 http://www.intersectionofonlineandoffline.com/?p=42#comment-35 Patrick, First of all, thanks for reading. I think that establishing relationships with members of the media is great in theory, but honestly, it depends upon who you are and which medium it is. For example, if you the media relations director for a Fortune 100 company and want to make nice with a certain business writer in case your earnings statements don't go well, it's a good idea. Writers who like you will tend to call you for a quote or at least go easy on you when times go bad. If it's me calling Fortune magazine, I won't get the time of day. As for the blogosphere, I think it's easier because most blogs have comment boxes. A kind word or intelligent response to a post will enable most folks to begin building a relationship. Your point though, is a good one. When I used to teach crisis communications, the first (and most overlooked point) it to establish and maintain good relationships with the media. Thanks again for reading and posting. Mark Patrick,

First of all, thanks for reading. I think that establishing relationships with members of the media is great in theory, but honestly, it depends upon who you are and which medium it is.

For example, if you the media relations director for a Fortune 100 company and want to make nice with a certain business writer in case your earnings statements don’t go well, it’s a good idea. Writers who like you will tend to call you for a quote or at least go easy on you when times go bad. If it’s me calling Fortune magazine, I won’t get the time of day.

As for the blogosphere, I think it’s easier because most blogs have comment boxes. A kind word or intelligent response to a post will enable most folks to begin building a relationship.

Your point though, is a good one. When I used to teach crisis communications, the first (and most overlooked point) it to establish and maintain good relationships with the media.

Thanks again for reading and posting.

Mark

]]> By: Patrick Johnson http://www.intersectionofonlineandoffline.com/stop-bitching-about-pitching-offline-and-online/comment-page-1/#comment-34 Patrick Johnson Sun, 20 Jul 2008 14:39:33 +0000 http://www.intersectionofonlineandoffline.com/?p=42#comment-34 How do you feel about cold pitching vs taking the time to try and establish a relationship before the pitch? How do you feel about cold pitching vs taking the time to try and establish a relationship before the pitch?

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