The Intersection of Online and Offline

The debate is still raging, but in a balanced and well-written post today, Kami Huyse points out that the Electronic Frontier Foundation has set up a page with legal advice for bloggers. Here are two pretty compelling paragraphs from the EFF guide:

The difference between you and the reporter at your local newspaper is that in many cases, you may not have the benefit of training or resources to help you determine whether what you’re doing is legal. And on top of that, sometimes knowing the law doesn’t help - in many cases it was written for traditional journalists, and the courts haven’t yet decided how it applies to bloggers.

But here’s the important part: None of this should stop you from blogging. Freedom of speech is the foundation of a functioning democracy, and Internet bullies shouldn’t use the law to stifle legitimate free expression. That’s why EFF created this guide, compiling a number of FAQs designed to help you understand your rights and, if necessary, defend your freedom.”

Let the debate continue.

Mark

Today is a good day.

Got Part Deux published in Media Bullseye on my series about online reputation management. The cool part about having an interactive platform is that others can see and comment on it. More often than not, people make you smarter.

Kami Watson of Communications Overtones saw Part I of the series and noted that, when it comes to online reputation management, the best defense is a good offense, meaning that a strong Google page rank and presence will help provide a better base from which to communicate if and when the attacks come. Jason Falls also had some good thinking that I drew from for the article.

So thanks for your input, Kami. “Determining the Voices That Matter,” the article in today’s edition of Media Bullseye is Part II of my thinking on best practices for setting up an online reputation management program.

And since I don’t have my other blog any more, I HAVE to give a shout-out to Jon Lester of the Boston Red Sox for pitching a no-hitter last night.

Mark

I cruised over the Kami Watson’s Communications Overtones and was immediately enthused while kicking myself for missing a PRSA “Reputation Management in a Google World” teleseminar. The good news, however, is that Kami has shared the PowerPoint slides from the presentation that she and Lee Odden of Top Rank marketing.

What I think is fascinating about this presentation is how, even without the accompanying dialogue, lays out some excellent fundamentals and new perspective on SEO. Again, I was not on the call, but quite often, as I posted earlier this week, business reputational issues usually manifest themselves first in the online environment. With Google winning the search engine war, determining what people are saying about you, how prominent the voices are and how they impact stakeholder perceptions of your brand are the building blocks of an online reputation management program.

I am working on the the second in a series of articles for Media Bullseye on my take on online reputation management; stay tuned.
Mark

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