I cruised over the Kami Watson’s Communications Overtones and was immediately enthused while kicking myself for missing a PRSA “Reputation Management in a Google World” teleseminar. The good news, however, is that Kami has shared the PowerPoint slides from the presentation that she and Lee Odden of Top Rank marketing.

What I think is fascinating about this presentation is how, even without the accompanying dialogue, lays out some excellent fundamentals and new perspective on SEO. Again, I was not on the call, but quite often, as I posted earlier this week, business reputational issues usually manifest themselves first in the online environment. With Google winning the search engine war, determining what people are saying about you, how prominent the voices are and how they impact stakeholder perceptions of your brand are the building blocks of an online reputation management program.

I am working on the the second in a series of articles for Media Bullseye on my take on online reputation management; stay tuned.
Mark

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