The Intersection of Online and Offline

I was so happy to be contacted yesterday by my once competitor, once colleague, and always friend, Cheryl Contee.  Cheryl is one of the smartest people out there in the social media space, and had worked out of the San Francisco office of a former employer.

I was overjoyed to find out that Cheryl, along with her business partner, Rosalyn “Roz” Lemieux, have founded Fission Strategy, a San Francisco-based consulting business:

“..specializing in online advocacy, marketing, and communications. Fission partners, Roz Lemieux and Cheryl Contee, have launched dozens of online campaigns, websites, and blogs. We have been using social media to help nonprofit organizations (and for-profits focused on “social good”) communicate since 2003, so we share with you tested techniques that work.”

Good things do indeed happen to good people, but more often than not, if you build a better mousetrap, the world will beat a path to your door.   What makes me so happy is that Cheryl now has a place to literally call her own, in which she can apply her smarts, business acumen and wonderful personality.

I have told Cheryl in the past that we are parallel universe people for a variety of reasons, but I don’t care if you are a Democrat, Republican, black, white or striped - Cheryl is one smart cookie and I am delighted that she has her own gig.

Cheryl and Roz - I would wish you luck, but something tells me that you won’t need it.

Mark

Like many other people who are my peeps, I start my day off with some online news, peruse a couple of blogs, check Twitter (my tweeps), and sometimes even jump over to Facebook.

But I think that I am going to opt out of social media for the next month or so.  For me, it’s pretty simple.

I am hatin’ the hatin’.

Believe me, I am a First Amendment guy.  Most of the free world does not enjoy the freedoms that we do (read: China) when it comes to expressing individual opinion, especially via a vehicle that is targeted for mass distribution, like blogs, Twitter or Facebook.  But for me, it’s depressing as hell to open up social media tools and see so much venom spewed regarding the upcoming elections.  Again, see above — I am a First Amendment guy — but I am so tired of reading what are supposed to be either pithy or downright mean-spirited comments from both sides of the political aisle.  It’s a depressing way to start the day.

For example?

• “If I was [sic] John McCain, I would have insisted that the debates not be shot in HD.”
• “All of the McCain-Palin signs have gone missing from my neighborhood. And I thought Obama transcended politics.”
• “My neighbor got a new McCain-Palin sign. In fact, now he has two. Take that Obama sign stealers.”
• “Example #4980 why Congress is broken: The bailout vote was technically on the “Paul Wellstone Mental Health & Addiction Equity Act of 2007.”
• “Is the economy fixed yet?”
• “Is there anything about McC that you find NOT hypocritical lately?”

All of these represent Tweets or status updates that I have seen in the last week - hence, my decision to try to Opt Out of Ugliness.  You see, I have lived and worked in the nation’s capital since 1987 and have never — ever– seen such venom on both sides of the political aisle.  I am pretty sure that it was always there, it is just that the social-media-Hyde-Park-Speaker’s-Corner-Soap-Boxes did not yet exist.

So for all of you out there who are exercising your constitutionally-given right to express your political views, have at it.

But I can’t believe that I would EVER quote him — but of all of people, Howard Stern often said “if you don’t like what you are hearing, turn the radio dial.”  So for a while, I am out of the ugliness.

Mark

I have been offline for ten days or so because I had a little owie in my arm that turned out to be some pretty major surgery.  While I was recuperating and emerged from a percocet-induced haze, it occurred to me that I was really lacking an outlet for ideas, expressed in social media.

I use this blog, Media Bullseye and Boston Hardball to express what happens to me on my mind that particular day or in that particular moment.  Being robbed, temporarily, of the use of my right arm made me think how important user generated content (the user being ME) had become to me.  I had a lot to say, and the only one to hear it was my new dog, Prince.  And he just cocks his head and walks off.

So while I can’t type for long, this avoiding a typical diabtribe, it’s nice to be back in the swing with the ability to express myself using social media.  I missed it.

Mark

I have gained semi-notoriety this week because of my online-based apology tour, having said stupid things, apologized and my idiocy was well-documented and forgiven on CareerDiva.net, the New York Times, and I even did an interview yesterday with the Washington Business Journal (no link yet because it will be a couple of weeks, but you can count on my self-promotional side to pimp that too).

I have a semi-foul mouth, which has been curbed only through my parenthood, but for those of you who have read this blog, you’ll note that when I become particularly exasperated by something that I think is inane, my usual response is:

“Jesus.”

Well, now I have either an outlet for that, or an e-portal which may just ensure my eternal damnation.  Tech Crunch reported recently on the launch of Gospelr,

…a microblogging platform for people who want to share thoughts, ideas, words of encouragement, prayer requests, daily scripture readings, and oh so much more.”

I am honestly not here to praise or condemn this, but one of the questions that I get asked frequently and was asked yesterday during the interview was “What is the next BIG THING?”  Some people B.S. (there’s that foul mouth again), their way through this, but my answer was simple:  Anyone who tells you what the NEXT BIG THING is is lying.

An example of this is the fact that Gospelr is based upon the Twitter platform and represents a segmentation of the Twitter audience.  A year ago, who predicted that Twitter would launch, crash (literally), an then crawl back into our waiting arms?  And what about that stupid whale?

I think that Gospelr represents the fact that microblogging has now become so intertwined with our lives, we’ll begin to see more and more platforms that are targeted towards a particular segment of the of the  population who share common interests.  Now THAT’S interesting.

I’ll avoid all other commentary as to minimize the flaming comments that are undoubtedly headed my way.

Mark

I am so fortunate in this life to get know know smart and talented people who connect me to other smart and talented people.

I won’t divulge her name because she has not given me the ok, but one of my amazing students from last semester (who while studying at Georgetown and another institution of higher learning trained for and completed the Boston Marathon) has virtually introduced me to Jim Long.  Jim, on his “about page,” says:

We stand at a tipping point in the media world. Existing media models, weighted on the side of big corporations, big finance, big hits, and big stars are crumbling around us. The pendulum has swung. Now, trend spotters, micro-celebrities, and the new influencers are using the power of social networking, syndication, and online distribution to aggregate audience and leverage their value.”

True ‘dat.

And as usual, other folks find smart statistics, that I, um, “appropriate.”  The one below is from Jim’ post “Trendspotting-Finding Opportunity in Career Uncertainty.”  I urge you all to visit Jim’s blog, but he succinctly makes the point in the chart and subsequent paragraph:

See that blue line on the graph? That represents jobs data for the TV news industry according to Simply Hired. For those of you who don’t know me, I’m a network news cameraman by trade, still clinging on to rapidly diminishing fortunes. The more appealing green line represents job data results for “Social Network”. So as that downward job trend continues across legacy media, I still believe there is tremendous opportunity in social media.”

Looking forward to meeting you, Jim.  And thanks, person-in-this-space-who-will-go-unnamed…

Mark