Reality Check: There Will Be No Wiki White House, Dan
A friend of mine sent me an article in the Huffington Post today entitled It’s Time for a Wiki White House.
There are some things that are somewhat visionary, but other things in this article that are just plain wrong.
Its author, Dan Froomkin, first takes a swipe out the outgoing President:
On that day, the Bush administration’s stodgy, wheezing version of whitehouse.gov will be carted off to the National Archives in its entirety, leaving precisely no legacy – and no limits.”
Dan then waxes poetic about what President-elect Obama way well be: Â the first Internet President:
If he and his team truly embrace the paradigms of the modern Internet — as defined by blogs and YouTube, Facebook and Google, instant messaging and crowdsourcing, wikis and reader comments — Obama’s whitehouse.gov will bring unprecedented accountability to the White House. It will offer a vastly better way for the American people to relate to their government — and maybe even learn to trust it again.”
This is all fine and good. Â President-elect Obama was voted in office to affect change. Â But here’s where the starry-eyed look gets in the way of the story:
Imagine a White House Web site where the home page isn’t just a static collection of transcripts and press releases, but a window into the roiling intellectual foment of the West Wing. Imagine a White House Web site where staffers maintain blogs in which they write about who they are and what they are working on; where some meetings are streamed in live video; where the president’s daily calendar is posted online; where major policy proposals have public collaborative workspaces, or wikis; where progress towards campaign promises is tracked on a daily basis; and where anyone can sign up for customized updates by e-mail, text message, RSS feed, Twitter, or the social network of their choice.”
Sorry to burst your bubble, Dan, but I work in Washington at a fairly high level in government. Â Here’s what is NOT going to happen:
- Blogs: White house staffers may, in fact, be allowed to have their own blogs, but they will be so watered down by legal concerns that I fear that they might turn into a Twitter feed: “Just went out for coffee.  Tastes burnt.”  In a town where secrets are coveted but leaks like a sieve, there would be little compelling news to keep a blog fresh, but more importantly, interesting.  The lawyers will do what they do, which is lawyer things to death.
- Streamed meetings: Only the most vanilla meetings will be streamed. Â There is a reason why reporters are kicked out of the room when the real stuff happens. Â Anything else would be staged like a FEMA press conference.
- Daily calendar. The President’s Daily Calendar would have to omit outside appearances, which would gut its effectiveness, because of Secret Service prohibitions. Â And why tell the opposition party that you are meeting on something that you might want to keep in-house. Â To do otherwise would be stupid.
- Policy wiki. Major policy proposal proposal workspaces? Â Too many cooks spoil the broth. Â Research Selogene Royale’s presidential campaign in France. Â She turned her Web site into an electronic “listening tour” and requested policy input from French voters. Â She ended up with a party platform that stretched from Normandy to Nice. Â This is good in principle, and lousy in practice.
- Campaign promises? Â Trust me, the Republicans will do that for them. Â And if they don’t keep a campaign promise, do you think the Web site will have a big, red “X” in the “We Didn’t Keep This” column?
- Other tools: Twitter and .rss are good ideas, but I doubt that you need “pull” tools to draw attention to the President-Elect. Â These are good ideas if you are launching a company and trying to build traffic, but President-elect Obama won’t stay up nights wondering about his unique visits to WhiteHouse.gov.




