Happened to stumble across this today on Laura Fitton’s Pistachio Consulting Blog, but I have found another reason to toss on the heaping pile of why companies should have robust reputation management programs that include Twitter feeds. An ad on the Motrin site has a running monologue of a mother essentially complaining of back pain from carrying her baby.
I did not find the ad particularly offensive, but there are a whole lot of people who did. When you read this, go to Twitter search and look for #motrinmoms. These guys are getting barbecued like a rack of ribs on the 4th of July. And guess what?
- The ad is still up.
- Now there is an “anti” video that sprung up in Internet time (below). The ad shows negative Tweets AND HAPPY MOMS CARRYING THEIR BABIES. Oh – and it was not lost on me that the soundtrack of the “anti” clip was “Danny Boy.” Heh.
If this does not make the case for robust online issues management, I don’t know what does. Remains to be seen what impact this can have on sales, but geez, a multimillion dollar company in a highly competitive space does not need to have this stuff hanging out there, even as a write this on a Sunday night.